Confusing or overwhelming sign-up process, lack of clarity about the benefits of signing up, Unintuitive user interface, technical issues, long process of signing up, low completion rate.
Goals
Simplify the sign-up flow, create an intuitive user interface, ensure technical reliability, increase completion rate by 5%, reducing drop-offs, adding Google authorization, and gather information about user's use cases to reach out them more personalised.
Process
This is an example of the process I went through to reach goals and solve users' problems.
Ideating and sketching
I sketched out various ideas for the new sign-up flow, considering both user experience and technical feasibility and this is the result.
Prototyping and testing
I sketched out various ideas for the new sign-up flow, considering both user experience and technical feasibility and this is the result.
